Which city is the home of Fendi?

Rome is the home of Fendi. Adele and Edoardo Fendi founded the company there in 1925, and the Roman setting remains central to the brand’s identity, history, and headquarters.

Fendi began with a fur and leather shop on Via del Plebiscito. The business later opened a boutique on Via Piave, while the founders’ five daughters helped turn the family operation into a major fashion house. The company’s Roman roots continue to influence its imagery, design language, and public presence.

Fendi’s headquarters are now associated with the Palazzo della Civiltà Italiana, the distinctive modernist building sometimes called the Colosseum Quadrato. This Roman connection is why cities such as Milan, Florence, and Naples are incorrect choices: they are important Italian fashion or cultural centers, but Fendi is specifically a Roman maison.