Vitabiotics is the British company associated with Dragon Tej Lalvani as its chief executive.
Vitabiotics develops and sells vitamins, minerals and nutritional supplements. Lalvani became chief executive of the family-owned company and was responsible for helping lead its commercial growth before joining the Dragons' Den panel.
The company is known for supplement brands including Wellman and Pregnacare. These brands target different nutritional needs, but they belong to the wider Vitabiotics business rather than being separate companies founded by Lalvani.
Holland & Barrett, GSK and Boots are familiar names in the health and pharmacy market, which makes them plausible alternatives. They are not the company associated with Lalvani's chief-executive role. His business background is rooted in a specialist nutritional-products company.