Peter Jones was awarded the Order of the British Empire for services to business.
Peter Jones is a British entrepreneur and television personality who has been a prominent investor on Dragon's Den. His businesses and investments have covered technology, media, property, retail, and leisure, giving him a broad commercial profile on the programme.
He was appointed a Commander of the Order of the British Empire, commonly abbreviated to CBE, in the 2009 New Year Honours for services to business. The honour is part of the British honours system and is formally different from a knighthood or a peerage.
Several Dragon's Den investors have received public honours or held prominent business roles, so the names can be confused. This question refers specifically to Peter Jones and his CBE. The award recognised his business contribution rather than a particular deal made on the television programme.