Simon Woodroffe was the Dragon's Den investor who founded Yo! Sushi.
Woodroffe launched Yo! Sushi in London in 1997. The restaurant concept used conveyor belts to move dishes past customers, making sushi more approachable through a highly visible and informal service style. The brand became one of the best-known examples of a British restaurant business built around a distinctive operating idea.
He joined the original investor panel of the UK Dragon's Den series alongside Peter Jones, Duncan Bannatyne, Rachel Elnaugh, and Doug Richard. His background differed from that of some fellow investors because his profile was strongly connected with hospitality, design, and brand-led businesses.
Yo! Sushi and its founder are sometimes confused with later Dragons whose investments involved food companies. The question refers to the founding of the restaurant chain, not to a business that merely appeared as a pitch on the programme.