Beyoncé's self-titled album was released as a surprise in December 2013 with no advance announcement. It arrived exclusively on the iTunes Store on December 13, 2013, accompanied by music videos for every song.
The project was presented as a visual album, making its music and videos part of one coordinated artistic release. Beyoncé described the approach as an effort to let listeners experience the music as a complete body of work rather than through a conventional promotional campaign.
The album debuted at number one on the Billboard 200 and made Beyoncé the first woman to have her first five studio albums debut at number one in the United States. It included “Drunk in Love,” “Partition,” and “Flawless.”