Beyoncé's self-titled album became the first major album released without a prior announcement.
Beyoncé was released digitally on December 13, 2013, through the iTunes Store. The surprise launch arrived with no conventional pre-release campaign, and the album appeared with a music video for every song, creating what Beyoncé described as a visual album.
The project contains 14 songs and 17 accompanying videos. Its release strategy became a major moment in digital music history because it demonstrated that an established artist could bypass a long promotional rollout and still create enormous worldwide attention.
The album was Beyoncé's fifth solo studio album. It includes “Drunk in Love,” “Partition,” and “Flawless,” and it debuted at number one on the Billboard 200. It is often confused with Lemonade, another visual album, but Lemonade was announced through a television premiere and a more traditional sequence of promotion.