Which apparel brand sponsors Novak Djokovic?

Lacoste sponsors Novak Djokovic as his apparel brand and has made him one of the company’s most visible sporting ambassadors.

Djokovic began wearing Lacoste in 2017, following a five-year partnership with Japanese brand Uniqlo. The move gave Lacoste a prominent presence in men’s tennis while connecting Djokovic with the company’s crocodile identity and its heritage as a sportswear brand founded by tennis champion René Lacoste.

The answer is sometimes confused with Uniqlo because Djokovic wore that brand during a particularly successful period, including his 2012–2017 partnership. Adidas is another common mix-up: Djokovic wore Adidas clothing early in his professional career and continued using Adidas footwear for a time, but that does not make Adidas his later apparel sponsor. Nike was also considered during a 2012 transition but did not become his clothing partner.

Lacoste’s relationship with Djokovic has extended beyond match shirts and shorts. The partnership has included signature collections and promotional campaigns, including special designs celebrating his status as one of tennis’s greatest players. His shoes have been a separate equipment arrangement, so “apparel brand” specifically points to Lacoste.