What was the title of McDonald's 1971 advertising campaign featuring the line “You Deserve a Break Today”?

McDonald's 1971 advertising campaign was titled “You Deserve a Break Today.”

The campaign was created for McDonald's by the advertising agency Needham, Harper & Steers and became one of the company's best-known slogans. Its central idea presented a McDonald's visit as a welcome pause from everyday work and responsibilities.

The line helped move McDonald's advertising beyond simply describing food. It sold the restaurant experience as convenient, cheerful, and restorative, themes that fit the company's growing family-oriented image.

The slogan is often remembered as a general McDonald's catchphrase rather than a campaign title, but the wording was the campaign's defining line. It belongs to an earlier advertising era, long before the “I'm Lovin' It” platform introduced in 2003.