What was the original name of LEGO Ideas when it launched in Japan?

LEGO Ideas was originally called LEGO Cuusoo when it launched in Japan.

The service began as a collaboration between LEGO and the Japanese company Cuusoo System. It allowed fans to submit original construction-set concepts online. Projects that reached a specified support threshold could be reviewed by LEGO for possible production as official sets.

The platform became available internationally in 2012 and was renamed LEGO Ideas in 2014. Fan-designed projects have since produced sets based on original models, historical subjects, science-fiction properties and other community-supported concepts.

LEGO Ideas is often confused with LEGO’s general product-design activity, but it is specifically a crowdsourcing platform. Reaching the support threshold does not automatically guarantee production: LEGO reviews the concept for factors such as licensing, safety, playability and commercial suitability.