What was the name of the Walt Disney Company division responsible for licensed merchandise before its 2016 reorganization?

Disney Consumer Products was the Walt Disney Company division responsible for licensed merchandise before the 2016 reorganization.

The division managed consumer-products businesses connected with Disney’s characters, films, television properties, and theme parks. Its work included licensing products to outside manufacturers and overseeing categories such as toys, apparel, home goods, publishing, and food.

In 2016, Disney reorganized Disney Consumer Products with Disney Interactive and parts of the company’s retail operations to create Disney Consumer Products and Interactive Media. That structure later changed again when Disney reorganized its consumer-products activities under Disney Parks, Experiences and Products.

The names are easy to mix up because Disney has repeatedly adjusted its corporate divisions. Disney Consumer Products is the specific pre-2016 name, while Disney Consumer Products and Interactive Media refers to the later combined division rather than the earlier standalone unit.