Disneyana is the name for Disney character merchandise and memorabilia collected for its historical, artistic, or nostalgic value. The term covers far more than ordinary souvenirs.
Collectors use Disneyana for items such as animation artwork, theme-park souvenirs, toys, watches, pins, posters, books, costumes, and promotional products. Some pieces are valuable because they are rare, linked to an early film, or associated with an important Disney event.
The word is sometimes used loosely for any Disney collectible, while specialist collectors may distinguish between vintage merchandise, theme-park ephemera, and fine art. Its broad meaning makes Disneyana a useful umbrella term for the history of Disney collecting.