What was the name of the 1977 Star Wars toy promotion that mailed a display stand to collectors?

The 1977 promotion that mailed a display stand to Star Wars toy collectors was the Early Bird Certificate Package.

Kenner created the Early Bird promotion because its Star Wars action figures were not ready for the 1977 Christmas season. Customers bought a certificate package from retailers and mailed in the required proof of purchase. Kenner later sent the promised figures and related materials, allowing the company to sell Star Wars merchandise before the full toy range was available.

The package included a cardboard display stand and promotional materials, and it ultimately led to figures of Luke Skywalker, Princess Leia, Chewbacca and R2-D2. The promotion became an important part of Star Wars toy history because it converted a production delay into a high-profile mail-in campaign.

It is often called the Early Bird Kit, but Early Bird Certificate Package is the formal name commonly used for the original promotion. Later mail-away offers were separate campaigns and should not be merged with it.