Lululemon’s former clothing line for girls was called Ivivva, styled by the company as ivivva. It was created as a youth-focused offshoot for girls who wanted technical clothing for sport, dance and other active pursuits.
Lululemon founded Ivivva in 2009, and the first Ivivva store opened in Vancouver in December of that year. The line targeted girls roughly ages 6 to 14 and offered apparel designed for activities including gymnastics, running, yoga, dance, ice skating and court sports.
Ivivva was separate from the main Lululemon retail identity, although it borrowed the parent company’s emphasis on performance fabrics, fit and community. The brand expanded into the United States in 2012, opening early stores in cities such as New York, Chicago, Boston, Bellevue and Orange County.
Lululemon announced in 2017 that it would close multiple Ivivva stores and concentrate more on the online business. By 2024, all Ivivva physical locations had closed, which is why it is now best remembered as a former girls’ clothing line rather than a current store brand.