Lululemon launched its first line of women’s footwear in 2022.
The company entered footwear in 2022 with an inaugural collection designed for women first. The launch marked Lululemon’s expansion from performance apparel and accessories into shoes, giving the brand a head-to-toe offering for customers.
The initial collection included four activity-specific styles: Blissfeel, a running shoe; Chargefeel, for cross-training and short runs; Restfeel, a post-workout slide; and Strongfeel, a training shoe for multidirectional movement. The products were introduced in stages rather than as one identical shoe for every sport.
Lululemon said the collection drew on more than 20 years of apparel design and on its “Science of Feel” approach. The company emphasized cushioning, support, fit, and how the wearer feels during movement, rather than treating footwear as merely an extension of its clothing line.
A common mix-up is confusing the first women-first launch with later expansion into men’s footwear. The original milestone remains 2022, when Lululemon officially entered the footwear category with women-focused styles.