What was the name of Lululemon's home fitness platform after rebranding Mirror?

Lululemon's home fitness platform was rebranded Mirror as Lululemon Studio.

Lululemon invested in MIRROR, a startup that sold interactive workout mirrors, in 2019. The device combined a reflective display with a camera, speakers, and internet-connected classes, allowing users to follow instructor-led workouts at home.

Lululemon completed its acquisition of MIRROR on June 29, 2020, paying about $500 million. The company then folded the product and its digital fitness membership into the Lululemon Studio brand. The service offered classes including strength training, yoga, meditation, barre, and cardio.

A common mix-up is treating “Mirror” and “Studio” as two unrelated products. Mirror was the original company and hardware brand; Lululemon Studio was the post-acquisition identity. Lululemon later recorded a large impairment charge tied to the acquisition, and the Mirror hardware business was eventually discontinued, but the rebranding answer remains Lululemon Studio.