How much (in millions) did Lululemon pay to acquire Mirror in 2020?

Lululemon paid $500 million to acquire Mirror in 2020.

Lululemon announced the deal on June 29, 2020, agreeing to buy Mirror, an in-home fitness company, for a purchase price of $500 million. The transaction was completed on July 7, 2020, bringing Mirror’s interactive workout platform into Lululemon’s business.

Mirror sold a sleek, wall-mounted display that streamed live and on-demand exercise classes. The acquisition offered Lululemon a way to move beyond apparel and into connected fitness, digital subscriptions, and at-home workouts—an especially timely strategy during the COVID-19 pandemic.

The headline figure is commonly described as $500 million, although company filings gave additional detail about the consideration. Approximately $57.1 million was tied to certain continuing Mirror employees and vested over time. That accounting detail does not change the quiz’s canonical purchase-price answer.

Mirror’s standalone retail ambitions ultimately did not last. Lululemon later stopped selling the hardware and formed a major digital-fitness partnership with Peloton, but the original 2020 acquisition price remained $500 million.