What was the name of Kenner’s pre-release Star Wars toy package sold for Christmas 1977?

Kenner’s pre-release Star Wars package was called the Early Bird Certificate Package. It allowed children to receive a certificate and later redeem it for figures that were not yet widely available.

Kenner had secured the Star Wars toy license but could not manufacture enough figures for the 1977 holiday season. Rather than abandon the line, it sold a cardboard display package through retailers, including a mail-in certificate program.

The package promised an early group of characters and membership materials. It became a famous example of a successful toy pre-order and is now a highly prized piece of Star Wars merchandise. It is often incorrectly described as a normal action-figure set, although the actual figures arrived later.