Disney’s official fan club launched in 2009 is called D23.
The name combines the initial letter of Disney with 1923, the year Walt Disney founded the Disney Brothers Studio with Roy O. Disney. D23 was designed as an official membership organization for Disney enthusiasts, offering news, events, publications, and member merchandise.
Its activities include D23 Expo, special screenings, presentations, collector events, and access to limited-edition products. These offerings place D23 at the intersection of fandom and Disney consumer products, especially for collectors seeking pins, apparel, artwork, figures, and convention exclusives.
D23 is sometimes mistaken for Club 33, which is a private Disney theme-park club, or Disneyana, a general term for Disney collectibles and memorabilia. D23 is specifically the company’s official fan organization. Its number refers to the founding year of the Disney studio, not the year the fan club began.