Tsum Tsum is Disney’s collectible plush line of small, stackable character toys launched in Japan in 2013.
The name comes from the Japanese verb tsum, meaning “to stack.” The toys are compact and usually cylindrical, with simplified embroidered faces and details. Their shape allows multiple figures to be arranged in vertical stacks, which became the central visual idea of the product line.
Disney first introduced Tsum Tsum in Japan in 2013, and the format later expanded internationally through plush toys, collectibles, stationery, clothing, and a mobile puzzle game. Designs have represented Disney, Pixar, Marvel, and Star Wars characters, although the earliest identity of the line was closely tied to Disney characters.
Tsum Tsum is often confused with Disney Bean Bags because both are small plush collectibles. Bean Bags predate the line and are not defined by stackable cylindrical construction. Tsum Tsum’s name and shape are the distinguishing features.