Chip Wilson's previous snowboard-apparel company was Westbeach Snowboard Ltd., commonly called Westbeach.
Wilson founded the company in 1979, initially focusing on apparel connected with surfing and later developing its identity around skateboarding and snowboarding. Westbeach became an important early chapter in his interest in technical clothing: he was learning how specialized fabrics, functional designs and action-sports communities could shape a retail brand.
Wilson sold Westbeach in 1997. A year later, he founded Lululemon in Vancouver, shifting his attention from board-sports apparel to yoga-inspired athletic clothing. That progression helps explain why Lululemon emphasized technical construction and community-based marketing rather than presenting itself as a conventional fashion label.
Quiksilver, Rip Curl and Burton are genuine action-sports names, which makes them tempting answers. However, they were not Wilson's previous company. The most precise answer is Westbeach Snowboard Ltd.; “Westbeach” is the accepted short form.