Ivy Park was the fashion brand Beyoncé launched with Sir Philip Green in 2016.
The label was introduced as an activewear brand combining athletic clothing with fashion-oriented design. Its name refers to Beyoncé’s daughter Blue Ivy and Parkwood Entertainment, the company she founded; “Park” also evokes a place associated with exercise and outdoor activity.
The original business partnership involved Beyoncé and Sir Philip Green’s Arcadia Group. Beyoncé later acquired full ownership of Ivy Park in 2018. The brand subsequently entered a partnership with Adidas, producing clothing, footwear, and accessories.
Ivy Park is different from House of Deréon, the fashion label Beyoncé created with her mother, Tina Knowles, in the mid-2000s. It is also not the same as Parkwood Entertainment, which is Beyoncé’s management and entertainment company.