What was Beyoncé’s 2016 daughter-themed clothing line called?

Beyoncé’s athletic clothing brand was called Ivy Park.

Ivy Park was launched in 2016 as a collaboration between Beyoncé and Sir Philip Green, whose Arcadia Group owned Topshop at the time. The brand combined performance clothing with streetwear and was promoted through strong visual campaigns centered on movement, confidence, and personal style.

The name refers to Beyoncé’s daughter, Blue Ivy, and Parkwood Park in Houston, where Beyoncé spent time growing up. The brand is therefore distinct from House of Deréon, the fashion label Beyoncé developed with her mother, Tina Knowles.

In 2018, Beyoncé became the sole owner of Ivy Park after acquiring the remaining stake from the Topshop side. A later partnership with Adidas expanded the line, although the Adidas collaboration ended in 2023. The name Ivy Park remained associated with Beyoncé’s fashion work.