What type of apparel is Lululemon best known for?

Lululemon is best known for yoga pants.

The company began by designing close-fitting, stretchy apparel for yoga, and yoga pants became its signature product. Chip Wilson’s 1990s focus on women’s yoga clothing helped establish a market for technical garments that could move comfortably during exercise while also functioning as casual everyday wear.

Lululemon’s first retail space opened in a Vancouver yoga studio in 1998, and its first standalone store followed in 2000. The brand later broadened its range to include tops, jackets, shorts, joggers, underwear, accessories and footwear for yoga, running, training and other activities.

“Leggings” is a closely related modern description, but “yoga pants” is the fair canonical answer because the company’s original identity and popular reputation were built around yoga clothing. Sports bras are also part of its assortment, while swimwear and running shoes are not the product category most strongly associated with the brand.