What phrase is written on the label attached to Paddington Bear in the stories?

The label attached to Paddington Bear carries the phrase “Please look after this bear.” The message is found when the Brown family discovers him alone at Paddington Station.

The label immediately explains why the Browns decide to help. Paddington has arrived from Peru with little more than his clothing, a suitcase and a strong love of marmalade. The polite request turns his arrival into a clear appeal for kindness.

The wording is often shortened in casual retellings to “Please look after this bear,” but the complete idea is important because it establishes Paddington as a vulnerable traveller who needs a home. It also reflects the gentle manners associated with Michael Bond’s character.

The label is one of the most recognizable visual details in Paddington adaptations. Although different illustrations and productions may present it slightly differently, the familiar wording remains closely associated with the character’s first meeting with the Browns.