What name did Beyoncé use for her onstage alter ego in the late 2000s?

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Beyoncé used the name Sasha Fierce for her onstage alter ego in the late 2000s. The persona became central to her 2008 double album I Am... Sasha Fierce.

Beyoncé described Sasha Fierce as a more confident, sensual, and uninhibited performance identity. The album’s first disc, I Am..., emphasized personal and emotional material, while the Sasha Fierce disc focused more heavily on energetic performance songs.

The project produced hits including “Single Ladies (Put a Ring on It),” “If I Were a Boy,” “Halo,” and “Diva.” The contrast between the two discs helped frame different sides of Beyoncé’s public artistry.

The name is not Beyoncé’s legal name or a separate recording artist. She later said she had retired the alter ego, explaining that she had grown comfortable expressing those qualities as herself.

Source: Wikipedia · fact-checked Oct. 2026

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