What McDonald’s advertising slogan began in 1971 with the phrase “You deserve a break”?

The McDonald’s advertising slogan that began in 1971 was “You Deserve a Break Today.”

The line presented a McDonald’s visit as a pleasant pause in a busy day. It became one of the company’s best-known advertising themes during the 1970s and was supported by a memorable jingle. The slogan focused on the customer’s experience rather than naming a specific menu item.

It is sometimes mixed up with “I’m Lovin’ It,” which McDonald’s introduced decades later, or with “We Love to See You Smile,” another major campaign line. McDonald’s has used many slogans across different countries and periods, so dates matter when identifying a particular phrase in the brand’s advertising history.