Who created the modern Golden Arches logo as a stylized letter M in 1962?

Jim Schindler created the modern Golden Arches logo as a stylized letter M in 1962.

The logo developed from the large yellow arches used on McDonald's buildings during the 1950s. Schindler combined the visual forms into a single emblem that could work on signs, packaging, advertisements, and other branded materials.

This change was important because it transformed an architectural feature into a portable corporate identity. The arches could now represent McDonald's even when no restaurant building was visible, helping the company establish a consistent image during rapid expansion.

The logo's basic form has changed in color treatment and presentation over time, but the paired-arch silhouette has remained central. Meston is linked to the original architectural arches, while Schindler is linked to the famous logo adaptation.