What two words form McDonald's current global slogan introduced in 2003?

“I'm Lovin' It” is the two-word phrase that forms McDonald's global slogan introduced in 2003.

McDonald's launched the campaign in Munich, Germany, in September 2003, and then expanded it internationally. The slogan was paired with a distinctive five-note musical signature, often called the “ba da ba ba ba” jingle, which became one of the most recognizable elements of the company's modern branding.

The campaign marked a move toward a unified worldwide message while allowing local advertising and menus to vary by market. The slogan's informal wording was intended to sound conversational and emotionally positive rather than like a formal corporate promise.

A frequent mix-up is attributing the campaign's launch to a much earlier period. McDonald's had used other slogans, including “You Deserve a Break Today,” before “I'm Lovin' It” became the long-running global platform.