What McDonald’s advertising slogan appeared in the 1971 campaign featuring a hungry traveler?

“You Deserve a Break Today” was the McDonald’s advertising slogan used in the 1971 campaign featuring a hungry traveler.

The slogan framed a McDonald’s visit as a small reward or pause in a busy day. It became one of the company’s most memorable advertising lines and was repeated in television, radio, and print promotion. The campaign connected the restaurant with convenience, relaxation, and an emotional break rather than only with food.

The wording is sometimes confused with slogans from other restaurant brands. “Have It Your Way” belongs to Burger King, while “Finger-Lickin’ Good” is associated with KFC. Those slogans therefore are not alternate answers to this McDonald’s question.

McDonald’s later introduced many different taglines for particular markets and periods. The 1971 slogan remains especially notable because it is regularly cited among the most successful advertising lines in modern marketing history.