What logo motif identifies Gucci through two interlocking letters?

Gucci is identified by its interlocking G logo.

The emblem derives from the initials of Guccio Gucci, who founded the company in Florence in 1921. The paired Gs became one of the most recognizable symbols in luxury fashion and appear on handbags, belts, shoes, luggage, and other accessories.

The logo is often called the double-G logo, but “interlocking Gs” is the more precise description because the two letters overlap in a balanced mirrored design. It should not be confused with Chanel’s double-C emblem, which uses two opposing Cs rather than Gs.

Gucci’s branding also includes the green-red-green web stripe, the horse-bit motif, and monogram canvas. These elements may appear together, but the interlocking Gs are the company’s principal lettermark.