X’s paid subscription service, originally launched as Twitter Blue, is called X Premium.
Twitter Blue began as a subscription product offering optional features to paying users. After Elon Musk’s acquisition of Twitter and the company’s 2023 rebrand, the service was renamed X Premium. The name distinguishes the subscription from the wider X platform.
X Premium has been associated with features such as longer posts, editing options, reduced advertising in some areas, and verification-related benefits, although the exact package has changed over time. Availability and benefits can also vary by country and subscription tier.
A common mix-up is treating “Blue Verified” as the service’s name. That phrase describes a verification-related offering, while X Premium is the subscription product itself. The earlier name, Twitter Blue, remains familiar because it was used before the rebrand.