What is the name of the UK version's investment panel on Dragons' Den?

The UK version's investment panel on Dragons' Den is called the Dragons.

The term is built into the programme's title and describes the wealthy entrepreneurs who question contestants and may offer money for equity. The imagery suggests that the investors are formidable, demanding and difficult to impress, while the contestants are entering a business “den” to make their case.

Each Dragon has a distinct professional background and investment style. Some are strongly associated with retail, others with property, manufacturing, technology, hospitality or consumer brands. Their different experience is part of the programme's appeal because the same pitch can be judged from several commercial perspectives.

International versions use different names for their investors. The American adaptation, for example, uses “sharks,” which is why viewers sometimes transfer that term to the UK programme. In Britain, the canonical name is Dragons.