What is the name of McDonald’s fictional advertising world introduced in 1971?

McDonaldland is the fictional advertising world McDonald’s introduced in 1971.

The campaign presented McDonald’s as an imaginative setting populated by characters connected with the restaurant and its products. Ronald McDonald served as the central figure, while characters such as the Hamburglar, Grimace, and Mayor McCheese expanded the fantasy setting.

McDonaldland was created for advertising and promotional purposes, not as a real theme park or geographic place. Its characters appeared in television commercials, packaging, merchandise, and other brand materials, especially during the 1970s and 1980s.

The campaign helped McDonald’s speak to children while giving the company a distinctive visual universe. Some characters changed over time, and their designs were revised, which can make different versions of McDonaldland look quite different.