What is the name of LEGO’s flagship visitor centre in Billund, Denmark?

LEGO House is LEGO’s flagship visitor centre in Billund, Denmark.

The building opened to the public in 2017 near the headquarters of The LEGO Group, whose history is closely tied to Billund. Designed by Bjarke Ingels Group, LEGO House is shaped as a stack of white building blocks and includes exhibition areas, creative activity zones, restaurants, and a large public square.

Its exhibits explore the history of LEGO products, the company’s design philosophy, and different forms of play. Visitors can build models, interact with digital and physical activities, and see large-scale LEGO sculptures. The building is also known for a giant Tree of Creativity made from LEGO bricks.

LEGO House is distinct from LEGOLAND Billund Resort. LEGOLAND is a theme park that opened in 1968, while LEGO House is an indoor experience and exhibition centre opened nearly five decades later.