D23 is the name of Disney’s official fan club, whose members receive themed merchandise and collectibles.
Disney launched D23 in 2009. The name combines the initial D of Disney with 23, referring to 1923, the year Walt Disney and Roy O. Disney founded the Disney Brothers Cartoon Studio. D23 was designed to bring dedicated fans together through events, publications, memberships, and exclusive products.
Its merchandise includes member gifts, commemorative items, apparel, pins, figures, and event exclusives. D23 is also closely associated with large fan gatherings and announcements about Disney films, television, parks, and consumer products.
Disney100 is a centennial celebration brand rather than the permanent fan club. Disney+ is a streaming service, and The Disney Store is a retail chain. Those names can appear alongside D23 products, but they do not identify Disney’s official fan-membership organization.