Beyoncé’s sportswear brand launched in partnership with Adidas in 2019 is Ivy Park.
Ivy Park was originally created by Beyoncé and Sir Philip Green’s Arcadia Group and launched in 2016. The brand’s name references Parkwood Park in Houston, where Beyoncé exercised, and “Ivy,” a reference associated with her daughter Blue Ivy and the Roman numeral IV, which has personal significance for Beyoncé.
In 2018, Beyoncé announced a creative partnership with Adidas, and the Ivy Park collaboration with the company began in 2019. The collections combined athletic clothing, footwear, and accessories with strong color palettes and coordinated campaign imagery.
House of Deréon is a different fashion label associated with Beyoncé and her mother, Tina Knowles. Ivy Park is specifically the activewear brand connected with Beyoncé’s Adidas partnership.