What is the name of Beyoncé’s sportswear brand launched in 2016?

Beyoncé’s sportswear brand launched in 2016 is Ivy Park.

The brand was created through a partnership between Beyoncé and Sir Philip Green's Arcadia Group. It was introduced as an athleisure label combining workout clothing with fashion-oriented streetwear. The name refers to Beyoncé's daughter Blue Ivy and Parkwood Park in Houston, where Beyoncé exercised with her father.

The first Ivy Park collection debuted in April 2016 through retailers including Topshop. Beyoncé became the sole owner in 2018 after acquiring Green's interest in the business.

In 2020, Adidas announced a partnership with Beyoncé to develop and distribute Ivy Park products. The collaboration expanded the label's footwear and apparel offerings and produced several high-profile collections. Ivy Park is often confused with Parkwood Entertainment, the company Beyoncé founded in 2010; Parkwood is an entertainment and management company, while Ivy Park is a fashion brand.