What is the name of Beyoncé’s fashion label launched in 2016?

Beyoncé’s fashion label launched in 2016 is called Ivy Park.

Ivy Park was introduced as an activewear brand created by Beyoncé in partnership with Sir Philip Green’s Arcadia Group. The name combines “Ivy,” a reference to Beyoncé’s daughter Blue Ivy and the Roman numeral four, with “Park,” reflecting the idea of a place for exercise and community.

The brand’s first collection was released in April 2016. Beyoncé later became the sole owner after acquiring the brand’s remaining ownership interest from Arcadia Group in 2018.

In the same year, Ivy Park entered a partnership with Adidas. That collaboration expanded the label into footwear and broader lifestyle products. Ivy Park is sometimes confused with House of Deréon, the earlier clothing line associated with Beyoncé and her mother, Tina Knowles.