What is the name of Beyoncé’s fashion brand launched in 2016?

Beyoncé’s fashion brand launched in 2016 was Ivy Park.

The activewear label was created by Beyoncé and Sir Philip Green through their partnership in the company Parkwood Topshop Athletic Ltd. Ivy Park was named after Beyoncé’s daughter Blue Ivy and Parkwood Entertainment, her management and entertainment company.

The brand’s first collection was released in April 2016 through Topshop. It focused on athletic clothing, footwear, and accessories, combining performance designs with the visual presentation associated with Beyoncé’s music projects.

In 2018, Beyoncé became the sole owner after buying out Green’s interest. Adidas later announced a partnership with Ivy Park, but that collaboration ended in 2023. Ivy Park is separate from House of Deréon, the earlier fashion label associated with Beyoncé and Tina Knowles.