Ivy Park is Beyoncé’s clothing line launched in partnership with Adidas in 2019.
The Ivy Park name first appeared in 2016, when Beyoncé and Sir Philip Green’s Topshop created a joint venture for activewear. The brand was named after Beyoncé’s daughter Blue Ivy and Parkwood Park in Houston, a place associated with her childhood. Beyoncé later became the sole owner before entering a new partnership with Adidas.
The Adidas collaboration was announced in 2018 and launched in January 2020, although the partnership itself began in 2019. Ivy Park collections combined athletic clothing, footwear, and accessories with bold colors and inclusive sizing. The releases often used coordinated promotional campaigns and limited availability.
Ivy Park is sometimes confused with House of Deréon, the fashion label Beyoncé created with her mother, Tina Knowles. House of Deréon preceded Ivy Park and drew inspiration from family generations. Ivy Park, by contrast, is specifically associated with performance wear and Beyoncé’s athletic-fashion brand identity.