What is the name of Beyoncé’s clothing line launched in 2016?

Beyoncé’s clothing line launched in 2016 was Ivy Park.

Ivy Park was introduced as an athleisure brand in 2016. The name combines “Ivy,” associated with Beyoncé’s daughter Blue Ivy, and “Park,” reflecting the idea of public spaces where people exercise and spend time. The original venture was created with British businessman Philip Green through the company Arcadia Group.

Beyoncé became the sole owner of Ivy Park in 2018 after acquiring Green’s interest. She later partnered with Adidas, and the Ivy Park x Adidas collections expanded the label into footwear and wider sportswear releases. The collaboration was announced in 2018 and began releasing products in 2020.

Ivy Park is different from House of Deréon, a fashion label Beyoncé created with her mother, Tina Knowles. It is also not the same as Parkwood Entertainment, the management and entertainment company founded by Beyoncé.