Ivy Park is the clothing brand Beyoncé launched with Adidas in 2020.
Beyoncé originally introduced Ivy Park in 2016 through a partnership with Sir Philip Green’s Topshop. The brand was named after Parkwood Park in Houston, where Beyoncé spent time as a child, and her daughter Blue Ivy. Its early collections focused on athletic and leisure clothing.
In 2018, Beyoncé became the sole owner of Ivy Park after ending the Topshop partnership. She then announced a new creative partnership with Adidas. The Adidas collaboration launched in January 2020 and expanded the label into apparel, footwear, and accessories.
Ivy Park’s releases often used coordinated colors, inclusive sizing, and strong campaign imagery. The brand is separate from House of Deréon, the fashion label Beyoncé previously operated with her mother, Tina Knowles. That distinction is a common source of confusion when discussing Beyoncé’s fashion ventures.