What is the name of Beyoncé’s clothing brand launched in 2016?

Beyoncé’s clothing brand launched in 2016 is Ivy Park.

Ivy Park was introduced as an activewear label created by Beyoncé and Sir Philip Green, then chairman of the Arcadia Group. The brand’s name combines “Ivy,” a reference to Beyoncé’s daughter Blue Ivy, with “Park,” reflecting the everyday athletic and outdoor settings associated with its clothing.

The first Ivy Park collection was released in April 2016 through retailers including Topshop. Beyoncé later became the sole owner after buying out Green’s interest in 2018. In 2018, Ivy Park entered a partnership with Adidas, producing apparel, footwear, and accessories under the Ivy Park and Ivy Park x Adidas names.

Ivy Park is distinct from Fenty, the fashion and beauty brand associated with Rihanna, and from Savage X Fenty, a separate lingerie company. Those names are common sources of confusion when celebrity-founded fashion labels are discussed.