Beyoncé’s clothing brand created with Adidas was Ivy Park.
Ivy Park began in 2016 as an activewear label connected to Beyoncé and Sir Philip Green’s Arcadia Group. Beyoncé later became the sole owner of the brand before entering a partnership with Adidas in 2018. The Adidas collaboration expanded Ivy Park into a prominent athleisure line combining sportswear, streetwear, and performance-inspired designs.
The brand’s name refers to Beyoncé’s daughter Blue Ivy and Parkwood Park in Houston, where Beyoncé spent time as a child. Ivy Park collections often used coordinated colors, inclusive sizing, and campaign imagery centered on movement and community.
Ivy Park is distinct from House of Deréon, the fashion label Beyoncé created with her mother, Tina Knowles. Adidas and Beyoncé ended their partnership in 2023, after which Beyoncé regained full ownership of Ivy Park.