Beyoncé’s activewear brand launched with Sir Philip Green was Ivy Park.
Ivy Park was announced in 2016 as a collaboration between Beyoncé and Sir Philip Green, then the chairman of the Arcadia Group. The brand’s name combines references to Beyoncé’s daughter Blue Ivy and Parkwood Park in Houston, a place associated with her childhood. Its first collections focused on performance clothing, including leggings, bodysuits, sweatshirts, and sports bras.
The line was initially connected to Topshop through the Arcadia partnership. Beyoncé later acquired full ownership of Ivy Park in 2018. In 2020, the brand entered a multiyear partnership with Adidas, expanding into footwear and additional apparel categories.
Ivy Park is sometimes confused with House of Deréon, the fashion label Beyoncé created with Tina Knowles. House of Deréon was a separate brand focused on fashion clothing, while Ivy Park was built around athletic and leisurewear. The Adidas partnership ended after several years, with the collaboration concluding in 2023.