What is Supreme’s famous rectangular logo commonly called?

Supreme’s famous rectangular logo is commonly called the box logo.

The design features the word “Supreme” in white lettering inside a contrasting rectangular field. Its visual style was influenced by the work of American artist Barbara Kruger, whose bold text-based designs often use stark typography and red-and-white color combinations.

The box logo became one of the most recognizable symbols in streetwear. Supreme has used it on T-shirts, hoodies, skateboards, accessories, and many collaborative products. Because the logo is simple, small changes in color or placement can make a release highly recognizable.

The box logo is sometimes mistakenly described as Supreme’s only logo. The brand has also used other graphics and seasonal designs, but the box logo remains its central identifying mark.