What figure is depicted on Burberry's logo?

The figure depicted on Burberry's logo is an equestrian knight.

Burberry developed its Equestrian Knight logo in 1901, showing an armored rider on horseback carrying a shield and a banner. The design reflected the brand's association with British heritage, traditional craftsmanship and adventure-oriented outerwear.

The banner bears the Latin word “Prorsum,” meaning “forwards.” Burberry registered the logo as a trademark in 1909. The knight therefore became a visual link between the company’s historical image and its ambition to move ahead in fashion and technical clothing.

The logo is sometimes confused with a crown or other heraldic symbols because of its medieval armor and shield. It is not simply a generic royal emblem: the defining subject is a mounted knight. Burberry introduced a new logo and monogram in 2018 under chief creative officer Riccardo Tisci, but the equestrian knight remains an important part of the brand’s visual history.