What fashion brand did Beyoncé launch with Tina Knowles in 2004?

Beyoncé launched the fashion brand House of Deréon with Tina Knowles in 2004.

The label was named after Beyoncé’s maternal grandmother, Agnéz Deréon, whose name was used to connect the brand with the family’s fashion history. Tina Knowles had already designed costumes for Destiny’s Child, and that experience helped lead to a ready-to-wear clothing line.

House of Deréon was presented as a contemporary fashion brand influenced by the women of Beyoncé’s family. Its products included women’s clothing and accessories, and Beyoncé appeared in promotional campaigns for the label.

The brand is often confused with Ivy Park, Beyoncé’s later activewear company launched in partnership with Sir Philip Green in 2016. House of Deréon and Ivy Park are separate ventures. House of Deréon’s name uses the accented spelling “Deréon,” reflecting the family name from which it was derived.