Linda Evangelista famously said supermodels would not get out of bed for less than $10,000 a day.
The remark became one of the most quoted statements about the commercial power of top fashion models in the late 1980s and early 1990s. It captured the extraordinary fees available to a small group of internationally recognized models at the height of the supermodel boom.
The line is often repeated in shortened form, so it is sometimes misquoted as a weekly, hourly or annual figure. The important wording is the daily amount: 10,000 dollars. It was a comment about elite modeling work, not a claim that every model earned that sum.
Evangelista was known for frequently changing her hairstyle and for working with major designers, photographers and cosmetic companies. Alongside Naomi Campbell, Cindy Crawford, Christy Turlington and Tatjana Patitz, she became one of the era’s defining fashion figures.