What company did Beyoncé establish in 2010 to manage her creative projects?

Beyoncé established Parkwood Entertainment in 2010 to manage her creative projects.

Parkwood Entertainment is an American management and entertainment company founded by Beyoncé and named after the Houston street where she lived as a child. The company has been involved in music, film, fashion, television, and other creative ventures connected with Beyoncé’s career.

Parkwood helped coordinate projects such as Beyoncé’s self-titled 2013 visual album, the 2016 visual album Lemonade, and the 2019 documentary film Homecoming. Its work illustrates how Beyoncé expanded beyond the traditional singer-and-record-label model into a broader creative business.

Parkwood is sometimes confused with Roc Nation, the company associated with Jay-Z. Roc Nation has worked with Beyoncé on business and music matters, but Parkwood is her own management and production company.